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Telephone:
+971-58-260-2419
Address:
505, 5th Floor – Emaar Business Park, Building No. 2 – DUBAI, United Arab Emirates
Email:
aida.sahraoui@altavia-wone.com

SEVEN WELLNESS CLUB

CONTEXT

Seven is a premium wellness club in Dubai. After two years of opening and after covid, Seven was unable to achieve its objectives in terms of acquiring new members. It was crucial for this business to find a solution to increase its revenue across all channels, Gym, Spa, Restaurant, etc.

SEVEN Wellness Club is a high-end wellness club with a mission is to revolutionize the concept of fitness clubs, creating a one-of-a-kind, immersive wellness experience that perfectly blends opulence with athleticism, providing a unique environment for achieving fitness and wellness goals without compromises.

BRAND

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Targets

  • Lead generation
  • Yearly membership acquisition
  • App downloads & In-App purchases
  • Increase revenue across all segments: Gym, SPA, Restaurant, etc.
  • Struggle to scale the revenue since inception
  • Intense competition within the fitness industry, with numerous gyms and fitness studios vying for the same customer base
  • Higher average membership price compared to the market (but also much more premium offering)

Challenges

Methodology

  • Full audit of all existing assets: Website, Content, Social media Pages, Marketing Ad accounts, Analytics platforms (GA4, Appsflyer, etc.)
  • Full website revamp with digital best practices
  • WONE team of experts has launched performance-focused lead generation campaigns across Google Search ads (SEA) and Paid social media campaigns, these leads were converted into members with high conversion rates in two phases:
  • Phase 1: Real-Time lead tracking sheet
  • Phase 2: Zoho CRM implementation that allowed us to completely automate the lead collection, segmentation and conversion process of lead generation campaigns

Outcome

  • Overall membership Revenue has increased by x3 in 12 months
  • Steamlined marketing processes
  • Harmonized digital assets: Social Media Pages, Website, Content Strategy, Digital Paid Media Campaigns, Tracking & Reporting
  • Strong visual identity with beautiful photography & videography
WEB DESIGN 63%
SOCIAL MEDIA
SOCIAL MEDIA 68%
LEAD GENERATION 90%
REVENU 100%
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