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Telephone:
+971-58-260-2419
Address:
505, 5th Floor – Emaar Business Park, Building No. 2 – DUBAI, United Arab Emirates
Email:
aida.sahraoui@altavia-wone.com

Sacoor Brothers

CONTEXT

To increase online sales in a highly competitive market, Sacoor Brothers want to employ a strategic and multi-faceted approach.

Sacoor Brothers is a Portuguese fashion brand known for its sophisticated and contemporary menswear, womenswear, and accessories. Established in 1989, the brand has gained recognition for its commitment to quality craftsmanship, attention to detail, and timeless design.

BRAND

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Targets

  • Incremental e-commerce sales
  • Optimized ROAS
  • Expansion across the GCC with a focus on UAE & KSA
  • Difficulties to scale the numbers in the highly competitive fashion industry, with numerous brands battling for consumer attention.
  • Hard to meet profitability with the previous campaigns in place

Challenges

Methodology

  • WONE performance experts have launched Dynamic Product Ads (feed-based ads) across Social media channels.
  • A major focus on AB testing was made with regular data checks.
  • Facebook's Dynamic Product Ads, when executed properly, allow businesses to promote their products to users who have expressed interest in them on their website, app, or other platforms. DPA dynamically showcases relevant products from a business's catalog to users based on their browsing behavior, preferences, and interactions.

Outcome

  • 13.75% Click through rate across Google Search ads (benchmark on Search is between 3 and 5%
  • 73.96% decrease in Cost per Transaction (CPA)
  • ROI maintained above 5
SEA 63%
SEO 68%
Sales 74%
CTR 13%
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