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OKADOC

CONTEXT

Okadoc, a pioneer in revolutionizing healthcare accessibility, is delighted to announce the launch of their highly anticipated mobile application. This innovative app is designed to seamlessly connect patients with healthcare providers, offering a convenient and efficient way to manage appointments, access medical records, and receive timely health updates.

Okadoc is a one-stop-shop Healthcare patient engagement platform based in the UAE that helps providers seamlessly connect with their patients.

BRAND

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Capture d’écran 2023-12-12 à 22.16.33
Capture d’écran 2023-12-12 à 22.15.25

Targets

  • Drive bookings to web and app
  • Drive Downloads
  • Increase product adoption
  • Residence to change : many healthcare providers perceived the onboarding & integration as challenging, time consuming, Tech-heavy and costly.
  • Scalability: Hospital booking systems must be scalable to accommodate growing patient volumes, additional healthcare providers, and changes in organizational structure.
  • As Okadoc onboarded more facilities, several clinics and hospitals had to be covered on Google Search in English and Arabic to ensure enough visibility.
  • Critical need for budget optimizations and relevancy at scale

Challenges

Methodology

  • WONE has implemented a major Dynamic Search ads structured dynamically covering all the clinics and hospitals featured with Okadoc.
  • Feed-based dynamic search ads would dynamically generate ad content based on the content from Okadoc's service feed. This approach helped us streamline the ad creation process, ensure robust ads relevancy to users' search queries and scale our visibility on Search results due to the granularity of these campaigns.
  • Heavy SQR optimizations have been conducted to ensure CTRs and QSs remain at the highest level possible.

Outcome

  • Full cover of facilities
  • Up to 95% absolute top of page on SERPs
  • Highly relevant dynamic ads
  • High CTRs, High QS, low CPCs
LEAD GENERATION 96%
ENGAGEMENT 68%
BOOKING 100%
APP DOWNLOAD 81%
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