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Telephone:
+971-58-260-2419
Address:
505, 5th Floor – Emaar Business Park, Building No. 2 – DUBAI, United Arab Emirates
Email:
aida.sahraoui@altavia-wone.com

Level Shoes

CONTEXT

We are a Creative Agency & Startup Studio that provides Digital Products and Services turns to focus on client success. We specialize in user interface design, including front-end development which we consider to be an integral part.

Covering over 96,000 square feet inside The Dubai Mall, Level Shoes is a globally recognized retail concept and destination dedicated to the world of designer footwear. The most comprehensive of its kind worldwide, Level Shoes’ offers over 250 international designer brands, 40 designer boutiques and 5 multi-brand areas.

BRAND

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Targets

  • ​​Maximize sales by enlarging its customer base through promotional sales
  • Maximize revenue by capturing its usual niche clientele through products not placed on sale
  • E-commerce Competition: with the rise of e-commerce, Level Shoes may face competition from online retailers. Balancing the in-store experience with an effective online presence is crucial.
  • The price points at Level Shoes are higher, therefore accessible to a narrowed market making it harder to scale the volume of transactions.

Challenges

Methodology

  • Stage 1: Teaser – One week before the start of the event, we launched a multichannel campaign that combined banner displays on the GDN network, videos, and the carousel format on Facebook. Goal: inform online users of Level Shoes’ promotional offers and activities during the Festival.
  • Stage 2: Sales – we used Facebook Dynamic Product Ads to retarget visitors to the Level Shoes website and display a carousel of the products they had visited on the site in their Facebook feed. This format is key, as it makes it possible to display the right products to each online user: discounted products to visitors who showed an interest in the promotions offered on the website, and non-discounted products to the company’s usual clientele, who are accustomed to and willing to pay full price. This strategy also relied on making full use of the cookie data collected during the teaser stage.

Outcome

  • 68X Sales
  • 116 X Online Revenue
  • Avg. Cart Value +70%
Web Designer 63%
CSS3 68%
HTML5 44%
JAVASCRIPT 81%
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