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Telephone:
+971-58-260-2419
Address:
505, 5th Floor – Emaar Business Park, Building No. 2 – DUBAI, United Arab Emirates
Email:
aida.sahraoui@altavia-wone.com

Intercontinental Dubai Marina

CONTEXT

To increase the number of bookings and Food & Beverage (F&B) revenue for InterContinental Dubai Marina in a competitive city like Dubai, the hotel want to implement a comprehensive strategy that focuses on both attracting new customers and retaining existing ones.

Intercontinental Dubai Marina is a luxurious hotel situated in Dubai Marina district. Boasting modern architecture and upscale amenities, the hotel offers a sophisticated retreat with stunning views of the marina.

BRAND

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Targets

  • Increase room bookings
  • Higher engagement with Intercontinental Dubai Marina
  • Higher footfall to F&B entities
  • B2B & B2C targets
  • Market Saturation: The hotel industry in Dubai is highly competitive, with numerous luxury hotels vying for attention. Standing out among competitors and differentiating the offerings can be a challenge.
  • Changing Consumer Behavior: shifting travel trends, preferences, and the impact of external factors like global events can influence consumer behavior. Adapting marketing strategies to align with evolving preferences is crucial.

Challenges

Methodology

  • Paid media campaigns to push room bookings and F&B.
  • Geo-fencing campaigns around the hotel location to bring footfall.
  • International campaigns targeting markets abroad for people desiring to book rooms before they land in dubai.

Outcome

  • Increase in room bookings
  • Higher F&B bookings through the restaurants and bars
SEA 63%
SEO 68%
CTR 14%
Lead Generation 51%
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