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Intercontinental Dubai Marina

CONTEXT

To increase the number of bookings and Food & Beverage (F&B) revenue for InterContinental Dubai Marina in a competitive city like Dubai, the hotel want to implement a comprehensive strategy that focuses on both attracting new customers and retaining existing ones.

Intercontinental Dubai Marina is a luxurious hotel situated in Dubai Marina district. Boasting modern architecture and upscale amenities, the hotel offers a sophisticated retreat with stunning views of the marina.

BRAND

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Targets

Challenges

Methodology

Outcome

SEA 63%
SEO 68%
CTR 14%
Lead Generation 51%