Menu
Telephone:
+971-58-260-2419
Address:
505, 5th Floor – Emaar Business Park, Building No. 2 – DUBAI, United Arab Emirates
Email:
aida.sahraoui@altavia-wone.com

Bank AL Etihad

CONTEXT

To increase online banking clients, Bank Al Etihad want to implement various strategies to enhance its online presence, improve user experience, and attract more customers to use their online banking services.

Bank Al Etihad, established in 1978, is a financial technology institution based in Jordan that provides a range of banking and financial services. The bank is on a mission to redefine banking with very innovative consumer-focused digital products and services.

BRAND

Ask For Quotation
Capture d’écran 2023-12-12 à 13.07.15
Capture d’écran 2023-12-12 à 13.08.55
Capture d’écran 2023-12-12 à 13.11.57

Targets

  • Increase app downloads and in-app conversions
  • Higher account openings
  • Focus on efficiency ratios such as Cost per Download, Conversion rate, Cost per Account opening, etc.
  • Trust and Credibility: establishing trust can be a challenge for digital banks, especially if they are newcomers to the financial industry. Customers may have concerns about the security of their funds and the reliability of digital banking services.
  • Customer Acquisition: acquiring customers in a competitive market can be challenging. Traditional banks may have established reputations and physical branches, making it difficult for digital banks to attract customers, particularly those who are more accustomed to traditional banking.
  • Customer Education: educating customers about digital banking, especially those who are accustomed to traditional banking methods, is crucial. Digital banks need to communicate the benefits of their services and provide user-friendly interfaces for a smooth transition.

Challenges

Methodology

  • Our methodology involved strategically leveraging online advertising channels to boost app downloads and actions, utilizing retargeted ads across platforms and funnel stages to drive potential customers from top of the funnel to the lower stages.

Outcome

  • Higher downloads from Android & IOS devices
  • Higher conversion rates Create account to install, set pin to create account, etc.
Web Designer 63%
Lead Generation 68%
Download apps 44%
Conversion rates 41%
Ask For Quotation