Data Analytics goes hand in hand with our day-to-day optimizations. Our AB testing, ongoing monitoring and decision-making are based on data signals. We leverage GA4, 3rd party tracking tools, heatmap tools, SDKs, Pixels and more techniques to collect, analyze, segment and communicate with our key target customers. We provide our clients with meaningful insights that drive informed decisions on both parties. Data Analytics includes user behaviour, campaign performance, market trends, competitor insights and more. By interpreting this data on behalf of our clients, we are able to improve digital strategies, target audiences more effectively, and maximize ROI, ensuring efficient and data-driven marketing campaigns.
AB testing is the cornerstone of optimizations at WONE. AB testing, or split testing, is a crucial method in refining digital strategies. It involves comparing two versions (A and B) of a webpage, email, or ad to determine which performs better. By analyzing user responses, businesses can make data-driven decisions, optimize content, and enhance overall performance, boosting effectiveness and ROI. We AB test budget strategies, bidding strategies, audiences, keyword match types, ads, landing pages, CTA’s and more.

AB Testing

Competitive Analysis

Keeping an eye on what your competitors are doing online on Search ads, Social media, Content marketing and more is part of our business intelligence focus on behalf of our clients. Competitive analysis in digital marketing aims to evaluate competitors’ online activities to gain insights and identify opportunities. Analyzing competitors’ strengths and weaknesses helps us refine our strategies, optimize campaigns, and differentiate our offerings. In the dynamic digital landscape, this insight-driven approach is crucial for staying ahead in the market.
Automation is at the heart of our day-to-day. At WONE, we streamline repetitive tasks, automate client reporting, and automate key rules which helps save time and enhance efficiency. From email campaigns, and campaigns set up to social media scheduling and reporting, automated tools enable precision targeting, personalized content delivery, and real-time analytics. This not only improves workflow but also allows us to focus our time on strategies, creativity, and optimizations.