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Capabilities

Cross-Industry Expertise

ECOMMERCE Retail Technology Healthcare Finance & Banking F&B FMCG Education Travel & Hospitality Real Estate
ECOMMERCE Retail Technology Healthcare Finance & Banking F&B FMCG Education Travel & Hospitality Real Estate

Our tailored e-commerce strategies and media activations will help you increase the flow of traffic and customers landing on your website or mobile App. E-commerce’s greatest advantage is traceability. Since we are able to track everything from the moment a user views the ad all the way to the repeat purchase and the Lifetime value, we are able to optimize our digital campaigns accordingly for the higher ROAS and lowest Cost per acquisition. All KPIs & measurement events will be set beforehand as we do not recommend launching any paid media campaigns if the right tracking is yet to be implemented.

WONE’s methodology tailored to Retail helps increase footfall to specific retail shows, whether your business is a Department Store, a franchise of hundreds of branches regionally or globally, a supermarket chain or a small boutique, our online to-offline campaigns are likely what you have been waiting for. We leverage geo-fencing effective tracking techniques to ensure the highest value out of each cent spent. We are also able to club our offline activations with online e-commerce campaigns to create a highly performing omnichannel campaign for multichannel businesses.

WONE has cultivated great expertise in creating powerful digital marketing campaigns for tech companies, GITEX GLOBAL, GITEX AFRICA, CABSAT, GITEX IMPACT, Sheera, Okadoc, Selfologi and many other tech companies have been witnessing exponential growth by making use of our paid and organic campaigns. Whether you are planning an upcoming tech event or looking to grow your tech business among B2B or B2C target audiences, get in touch with our experts to know more about our capabilities when it comes to technology. Tap into pixels and algorithms to fuel your tech narrative.

Our paid and organic performance digital marketing campaigns customized to healthcare aim to increase patient enrollments. They can lead to a booking engine for appointment bookings or go to a lead generation form that collects the patients’s details, patients are then contacted by the facility front desk to confirm the appointment and take the necessary details (insurance, requirements, etc.). Paid media campaigns can also be leveraged for HR applications since it might be tricky for hospitals and clinics to find adequate profiles. Our campaigns are launched on channels such as Google Search, LinkedIn and more.

Our corporate clients in finance and banking require our support for lead generation campaigns to increase the leads database for specific financial products such as loans, account openings, etc. or eventually to drive download and in-app conversions to their app for customer acquisition purposes. We also fully set up their Social media channels, and develop strong content that caters to their B2B and B2C customers/partners. We showcase their corporate brand values and mission while highlighting their unique selling points and what really makes them stand out from their competitors in a given market.

Our F&B Clients database has significantly grown in the past years, we support several F&B clients to increase their footfall, customer database, and online orders via their aggregators. We also build mouthwatering content as we execute on a regular basis beautiful photography, videography and graphic design. A mix of product-focused, lifestyle-focused content, seasonal content, new product launches, store openings, in-store activations and more are built to help position the brand as top of mind and increase omnichannel revenue growth.

The Digital marketing campaigns and activations we launch for our FMCG clients across social media campaigns, search engines (SEA & SEO), Content Marketing, and online advertising help establish and enhance their visibility. Engaging content and targeted campaigns contribute to increased brand awareness among consumers. The main goal of FMCG brands is to build a community around their USPs and establish a more personal connection with the target B2C audience.

WONE team of experts has been working with many schools and education institutes to help them grow their enrollments and achieve higher revenues online. The Arbor School, Eton Institute, Kent College, Kent Nursery and many more. WONE has developed its own Digital Marketing Academy therefore getting closer to the essence of education and EdTech. We launch effective and granular campaigns targeting parents and students while leveraging AB testing in content creation, Calls to action, landing pages, budget allocation strategies, bidding strategies and more. Education is a specific field that requires a tailored approach due to schools’ stern policies and the Ministries of Education’s omnipresent Regulations.

WONE’s Travel and Hospitality clients have entrusted us with goals such as online bookings, higher conversion rates, app downloads and in-app actions. We often target B2C audiences for hotel bookings, F&B, concierge services or other lifestyle services. Our campaigns are tailored to B2B segments for corporate lead generation catering to companies and group bookings. Additionally, Digital Marketing for Travel and Hospitality helps​ enhance brands’ online presence, reach out to targeted and niche audiences, increase Social Media Engagement, improve online reviews while better-managing reputation Management, and more.

WONE’s Digital Marketing campaigns for Real Estate aim at generating leads via landing page forms as well as embedded ad forms via LinkedIn, Instagram, Facebook, Google Search ads and more. A lead funnel is created with our client’s sales team, updated in Real-Time and optimized in order to reach higher conversion rates and returns on investment. We are able to integrate these campaigns into our clients’ CRM for full data automation and sales tracking. We leverage AB testing across audiences, campaign objectives and landing pages. By optimizing landing pages, utilizing compelling content, and employing sophisticated retargeting methods, lead generation campaigns in real estate not only attract a new audience but also facilitate the conversion of leads into valuable clients.

  • WONE's approach, customized for the retail sector, aims to increase customer footfall to retail stores or trade events. Whether you run a Department Store, a network of regional or global franchise branches, a supermarket chain, or a quaint boutique, our online-to-offline campaigns might be the solution you've been seeking. We utilize efficient geo-fencing targeting methods to maximize the impact of every penny invested. We can seamlessly integrate offline activations with online e-commerce campaigns, creating a high-performing omnichannel strategy tailored to multichannel businesses.

  • Our customized e-commerce approach and media initiatives are designed to enhance the volume of visitors and customers to your website or mobile app. The key advantage of e-commerce lies in its traceability. By monitoring every aspect, from ad impressions and clicks to ultimate purchases and lifetime value, we can fine-tune our digital campaigns for increased Return on Ad Spend (ROAS) and reduced Cost Per Acquisition (CPA). All key performance indicators (KPIs) and measurement events will be established in advance, ensuring that paid media campaigns are activated only when comprehensive tracking is in place.

  • WONE has cultivated great expertise in creating powerful digital marketing campaigns for tech companies, GITEX GLOBAL, GITEX AFRICA, CABSAT, GITEX IMPACT, Sheera, Okadoc, Selfologi and many other tech companies have been witnessing exponential growth by making use of our paid and organic campaigns. Whether you are planning an upcoming tech event or looking to grow your tech business among B2B or B2C target audiences, get in touch with our experts to know more about our capabilities when it comes to technology. Tap into pixels and algorithms to fuel your tech narrative.

  • Our performance digital marketing campaigns (paid and organic) dedicated to healthcare facilities aim to increase patient visits/enrollments. Patients are redirected to a booking engine on your Website, Mobile app or a lead generation form that collects the patients’s details, patients are then contacted by the facility front desk to confirm the appointment and take the necessary details (insurance, requirements, etc.). Paid media campaigns can also be leveraged for HR applications to help hospitals and clinics find adequate profiles. Our campaigns are launched on channels such as Google Search, LinkedIn and more.

  • Our corporate finance and banking clients require lead generation campaigns to increase their client’s database and promote specific financial products such as loans, account openings, etc. but also to drive downloads and in-app conversions when customer acquisition is a main KPI. We help our partners showcase their brand values and mission while crafting compelling content that appeals to both B2B and B2C prospects highlighting their unique selling points and setting them apart from their competitors in each key market.

  • WONE has onboarded several F&B Clients in the past years strengthening its expertise in this fast-growing vertical, our team supports several F&B brands across B2B Food Solutions as well as Retail. KPIs focus on increasing footfall, engagement, Leads/customer database, and online orders via aggregators. Our experts can build mouthwatering content through beautiful photography, videography and graphic design. A mix of product-focused, lifestyle content, seasonal content, new product launches, store openings, in-store activations and more are executed to help position your brand as top of mind and increase omnichannel revenue growth.

  • The Digital marketing campaigns and activations we launch for our FMCG clients across Search Engines (SEA & SEO), Social Media campaigns, Content Marketing, and Online ads, help establish and enhance visibility and engagement. The combination of highlight-engaging content and targeted campaigns contributes to enhanced brand awareness among our target personas. The main goal of FMCG brands is often to build strong brand awareness, promote customer loyalty, ensure product visibility, and community building while demonstrating social and environmental responsibility.

  • WONE team of experts has been working with many schools and education institutes to help them grow their enrollments and achieve higher revenues online. The Arbor School, Eton Institute, Kent College, Kent Nursery and many more. WONE has developed its own Digital Marketing Academy therefore getting closer to the essence of education and EdTech. We launch effective and granular campaigns targeting parents and students while leveraging AB testing in content creation, Calls to action, landing pages, budget allocation strategies, bidding strategies and more. Education is a specific field that requires a tailored approach due to schools’ stern policies and the Ministries of Education’s omnipresent Regulations.

  • WONE’s Travel and Hospitality clients have entrusted us with goals such as online bookings, higher conversion rates, app downloads and in-app actions. We often target B2C audiences for hotel bookings, F&B, concierge services or other lifestyle services. Our campaigns are tailored to B2B segments for corporate lead generation catering to companies and group bookings. Additionally, Digital Marketing for Travel and Hospitality helps​ enhance brands’ online presence, reach out to targeted and niche audiences, increase Social Media Engagement, improve online reviews while better-managing reputation Management, and more.

  • WONE’s Digital Marketing campaigns for Real Estate aim at generating leads via landing page forms as well as embedded ad forms via LinkedIn, Instagram, Facebook, Google Search ads and more. A lead funnel is created with our client’s sales team, updated in Real-Time and optimized in order to reach higher conversion rates and returns on investment. We are able to integrate these campaigns into our clients’ CRM for full data automation and sales tracking. We leverage AB testing across audiences, campaign objectives and landing pages. By optimizing landing pages, utilizing compelling content, and employing sophisticated retargeting methods, lead generation campaigns in real estate not only attract a new audience but also facilitate the conversion of leads into valuable clients.

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